My favourite pick - amazing floral jacket!
The lovely Laura.
Me and Hanna.
And what I wore to the launch:
Dress - ASOS Curve, Cardigan - Dorothy Perkins, Bag - ASOS,
Scarf - Market in Poland, Shoes - Topshop, Tights - Sainsburys
The other day I attended the Boohoo Plus launch held at the Sanderson Hotel in London. We were treated to a view of the new Spring/Summer collection and also afternoon tea Alice in Wonderland style. If you're a regular reader you might have seen that I've enjoyed the Alice in Wonderland tea before for my birthday last October. The afternoon tea is so lovely though that I was more than delighted to experience it again! If you've not done it, I thoroughly recommend it.
When I found out that Boohoo were launching a plus size line a few months ago I was both shocked and excited! And having seen some of the garments on their website I have been keen to see them in real life too. As soon as I walked into the room I was surrounded by tons of pretty colours and didn't know where to begin! I really like the fact that the Boohoo design team haven't made any compromises like other plus size lines do; I find usually there's so many clothes that I think are nice then they go and add a funny neckline or ugly hem - but not the boohoo line. They have got it dead on by just choosing trends first, size second. Their lookbook and photography is the most fashion-led I've seen in a while and it doesn't look obviously plus size which is how it should be!
I love all the pastel items but my favourites were the floral jacket, the floral coral shirt, and the mesh panel dress. Although I would happily own it all! Also loving Boohoo's main range stuff like their jewellery, and those amazing grey buckle boots! The plus range is currently from size UK16 to UK24, but hopefully they will expand their sizes in the future. The good thing is that it is an extremely affordable range with prices between £10-£30. I'm so happy that Boohoo have expanded their size range and can't wait to see what their future brings!
Thanks for an amazing day, Boohoo!